Here’s how to stop music piracy
How about this for a way to stop people downloading music illegally, give them value for money!
Frankly, most cds are over priced for what you get, a few decent tracks with some filler, which has done the job of annoying people to the point where they’ll just download the tracks they like and ignore the rest.
I don’t do this, however. I read a couple of music magazines, and if there’s a review that sounds like something I’d like then I download the whole album (illegally, natch) and listen to it. If I like it, I buy the album because I happen to like having physical media to hand instead of abstractions like mp3s. This solves two problems: firstly, I don’t end up with albums I hate and regret buying; and secondly I get to support the artists I truly enjoy.
Two examples:
Although it’s outside of my normal musical tastes, I really enjoyed the song “Hey Ya!” by OutKast, so I downloaded the album “Speakerboxxx / The Love Below” and checked it out. It turned out that “Hey Ya!” was the only decent song on there, the rest I positively hated. Had I bought the album I would have been very annoyed indeed.
On the other hand, I’m a big “Weird Al” fan, I’ve got all of his albums that have made it to my side of the pond, and learning that he had a new one coming out I sought out ‘pre release’ copy that was floating around the web, which I enjoyed. When I found out that the album was being released as a DualDisc with a whole bunch of extras, including the whole album remixed in 5.1 DVD-A, plus music videos and karaoke versions, I knew I had to have it.
Finding the dualdisc in the UK proved to be something of a bind, so I ordered it from Amazon US and it arrived a healthy 7 days later for the princely sum of $25 including shipping; at the current exchange rate that is actually lower than the retail price for normal UK cds, which of I course I never pay as I buy online, but still.
So, by adding lots of content that would be annoying to download, and showing that he cares about his fans I bought the album. Conversely, had I hated it based upon the mp3s I downloaded I wouldn’t have bought it, and I wouldn’t be annoyed as a result. So, everyone wins.
Music labels, give people compelling reasons to buy a CD instead of just downloading it for free, and you will get sales, it’s hardly rocket science is it?
October 4th, 2006