Microsoft’s iPod killer, doomed to have a lame name?
June 4th, 2006 at 01:42pm Os
Via Engadget, very blurry pictures of Microsoft’s alleged iPod killer.
While I’m not personally part of the iPod cult, like most Apple products they’re good to look at whilst still being functional. Unfortunately I don’t see how Microsoft will be able to compete in this sphere against the very entrenched Apple and the myriad other personal media players – given their tendency to give interestingly code-named projects utterly dull ‘real’ names.
For example, there was the recent ‘Origami’ project, there was a fair amount of buzz on the blogs about it, people were speculating, there were viral marketing sites, then… They called it the ‘UMPC’. Frankly they could have called it the ‘Huh?’ and gotten a better name.
Microsoft needs to hire some marketers with a flair for imaginative names. Or just steal some of Apple’s, either works for me.
Entry Filed under: Technical